A brief history of Smashbox CosmeticsFashion Infomation

The same kind of wizardry is also used in the OGloss for lips for a glow and gloss set,Guardian Fashion Store. Rather clever really.

Smashbox had something of a bumpy start to life in the UK. On the night of their launch in , a Smashbox PR was allegedly drugged and raped by someone thought to be a friend of the Factors. No one was charged, however, in the ensuing furore, many beauty editors sidestepped Smashbox and gave it very little coverage. With the beauty industry turning its back on the brand, it struggled to make its mark.

Launched in by dapper LA brothers Dean and Davis Factor who also happen to be greatgrandsons of makeup legend Max, theSmashbox Cosmeticsline focuses on longlasting products designed to give a flawless look befitting of Hollywood stars Drew Barrymore and Charlize Theron are among the bigname ns.

Perhaps with Lauder acquiring Smashbox the industry will move on the brand certainly seems to have got more coverage over the last year or so. Our own beauty columnist Sali Hughes, for one, is a big n of the primers,mentioning two from the range in a recent column on the subject.

Aside from the primers, of which there is a massive choice suiting pretty much every skin , the OGlow .,Guardian Fashion Store is a nifty little number. Its a cheek tint that actually reacts with your skin to turn it a naturally blushed colour. The gel is clear on application but gradually develops a soft, natural shade.

Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was sold to Estee Lauder in the summer of , but the brothers remain at the helm.

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