Fashion InfomationHaute Couture

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The vendeuse holds discussions between stockroom, embroiderers, furriers and client. Her final inspection of a garment and her expectation of the highest standards ensures its approved as couture and suile to release to a client. Eventually the garment fits like a glove highlighting the clients good figure points and diminishing bad figure flaws.

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Sometimes designers work for their own label and sometimes they work for a mous Haute Couture house. Very few couture model sales are made in a year and these rarely total more than about sales for each house. This is not surprising when you learn that only about women or so worldwide can actually afford to buy clothes at the highest level, and fewer than buy regularly.See Theories Of Fashion

Dependant on the Haute Couture design house and the garment, the cost of a couture item runs from about , for a blouse to , and often beyond that figure. A Chanel couture suit for example in might have cost ,.By mid an evening frock cost ,. If you are not rich its hard for an inidual to understand why the price is so high, but its for service, workmanship, originality of a unique design and superb materials of the finest quality.

The brics available to the couture house would be very luxurious and include the latest novelty brics and expensive silks, fine wools, cashmeres, cottons, linens, leather, suede, other skins or furs. In the case of a mous design house the design and colour of a cloth, may be exclusively reserved for that couture house.

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A couture house like Chanel for example will have about regular clients who buy couture and a house like Dior will make about couture bridal gowns a year.

In addition the client would get a perfection of fit only achieved by painstaking methods of cutting and fitting to the clients body. The manual labour needed to produce a garment this way takes between hours for a suit and up to hours for an embellished evening dress. The evening dress might have thousands of hand sewn beads probably done by the expert and mous Parisian embroidery and beading firm of Lesage, founded in by Albert Lesage.

When a customer decides to order a Haute Couture garment she needs to first make an appointment with the design house prior to any visit to Paris. Model garments from collections are sometimes out of the country being presented elsewhere. Some couture houses provide a video of the collection to serious purchasers.

Designers create their initial designs either by using muslin, which drapes well for flowing designs or by using linen canvas or calico for more structured garments such as tailored garments. These sample models are calledtoilesand save using very expensive brics that can cost a or more a metre. The toile can be manipulated, marked and adjusted to fit a particular live models measurements until the designer and his sale staff are all satisfied.

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Haute Couture is the prestigious front for French creative shion and original design. This ultimately translates into the lesser priced, but still costly designer label known asPrt Porteror ready to wear. In turn, the ready to wear and couture house beauty industry employs a huge workforce for the many lower level sales of perfume and accessories. This makes large profits for the couture design house through the volume of mass market international sales.

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If a consumer can afford the bottle ofperfume,the scarf, the designer boutiquejewellery,the bag of the season, the couture namedcosmeticsor the ready to wear designer label products they convince themselves they are as exclusive as the women and the supermodels who regularly wear Haute Couture model gowns.

Because of this, Haute Couture actually runs at a loss. Design houses present expensive million pound shion shows of often dubious, but outrageously noticeable designs intermixed with exquisite garments on supermodels. The couture house sells only a very limited percentage of Haute Couture model garments to a contracting number of customers. The profits from this activity are negligible, amounting to less than ten per cent of gross profits of the couture name or even sometimes a loss.

Haute Couture is a French phrase for high shion. Couture means dress, sewing, or needlework and haute means elegant or high, so the two combined imply excellent artistry with the shioning of garments. The purchase of a haute couture model garment is at the top level of hand customised shion design and clothing construction made by a couture design house. A model haute couture garment is made specifically for the wearers measurements and body stance. The made to measure exclusive clothes are virtually made by hand, carefully interlined, stay taped and fitted to perfection for each client.

Every ensemble ordered is made to the requirements of each inidual client. After choosing the model she wants, a customer is measured and has to be prepared for fittings, sometimes more.

You might then wonder what the point of it all is for so low a percentage sale in relation to effort and deadlines. The answer lies in the phrase selling a dream. The shion shows attract huge media attention and gain enormous publicity for the couture houses. They sell a dream of the intangible. A dream of chic cachet, of beauty, desirability and exclusiveness that the ordinary person can buy into.

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It is ir to say that the goods are usually of very high quality, so many people are happy to pay a price that they feel reflects the and standard. However if this is all way beyond your means and part of ntasy land why not get one of the many online catalogues that feature clothes for real people. Or tryThe Body Shop Invent Your Scenthere.

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After a fitting and adjustments noted the garment is laidmis plat. This means its laid flat on the le, taken to pieces, adjusted and put together again ready for the next fitting.

Costume and Fashion history would not be the same without Haute couture.

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Thevendeusegets commission on the clothes of her own particular group of clients.

The final toile of a design idea is an accurate interpretation of the line or cut right down to the button placement or hemline that the designer is seeking. Once satisfied the designer instructs his staff to make up the garment in the selected and exclusive materials. One seamstress or tailor will work on the garment from start to finish. The cutting and finishing is done in one room and the workroom manageress is responsible for everything produced in that room.

FashionEra looks at womens costume and shion history and analyses the mood of an era. Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to life trends, which in turn influence the clothes we wear. These are the changes that make any era of society special in relation to the study of the costume of a period.

Once given an appointment the client is looked after by a vendeuse, an important saleswoman responsible for customers, their orders and supervision of their fittings.

From the moment a client is received at the salon the client is helped and humoured through all stages of fitting and sudden difficulties. A difficulty could for example be another client from the same city who wants the exact same design and colour garment for a prestigious function. The vendeuse smoothes out such problems knowing full well what a disaster it could be for two women to pay vast sums for an exclusive haute couture item only to bump into the acquaintance at the same venue in the identical outfit.

Outside specialists make accessories either by design or inspiration. Hats, trimmings, buttons, belts, costume jewellery, shoes and innovative pieces are finely crafted to complement the brics and shion ideas being created. Superb craftsmanship, a fresh idea and publicized internationally renowned names all command a price to match. Those able to afford couture are happy to pay for exclusivity and the afforded by the system.

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